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Your business needs a new identity. You will be creating all of the pieces that will define your business. Your business can do or sell anything, as long as it involves marketing and provides a service or a product. Above you will see the navigation buttons for each of the pieces of the project. You will have about two weeks to complete this project.
On the day of the final exam, you will present your business, all of your plans for its new identity, and its web site.
To find the requirements for each part of the project, click on the link above.
You must define these things:
Name:
What is your business's name?
Color:
Pick at least three, but not more than six colors, not including black
and white. This will form your palette of colors to use for your publications.
Font:
Pick what your fonts will be. Do you want to use a specific font for your
logo or buttons or graphics? You should use a consistent font for the
body of your publications such as Arial, Times, Georgia, or Verdana.
Mission/Purpose:
Is the purpose of your business clear? What product or service are you
providing?
Audience/Clientele:
Who are the people you are trying to attract to your business? Pick colors
and graphics that will appeal to your audience.
Vermont Standards:
1.19
1.21
2.6
2.13
5.15